Bollywood actor Ranveer Singh is the first-ever brand ambassador of one of India’s largest crypto exchanges, CoinSwitch Kuber, according to an announcement.
As per the public statement released by the company, the aim behind this collaboration is to “leverage the Bollywood actor’s mass appeal, along with his popularity among Gen Z and millennial customers.”
The crypto exchange along with Singh will not only promote cryptos’ growing acceptance in India but also, will enhance its awareness and trust.
CoinSwitch Kuber has recently become the second Indian crypto unicorn with a valuation of $1.9 billion.
The crypto trading platform is presently operating ‘Kuch Toh Badlega’ campaign in India. This campaign has three ad films in which Ranveer Singh will feature. The narrative of these ads will be to inform people about the potential of cryptocurrency. Also why in the present scenario several Indian citizens, especially from tier 2 and tier 3 cities, prefer it as an investment.
The press release published by CoinSwitch Kuber stated that the company designed each ad film to convey different key traits of the crypto trading platform.
While talking about onboarding Bollywood superstar as a brand ambassador of the company, Ashish Singhal, the CEO of CoinSwitch Kuber said, “We are excited to have Ranveer Singh join us as our brand ambassador. Our aim is to make crypto accessible to billions in India while making it as simple as ordering food online. I am confident that Ranveer, with his youth appeal, will enable us to make strides towards achieving that goal while aiding CoinSwitch Kuber to become a household name.”
He further mentioned that by featuring Singh in their ‘Kuch Toh Badlega’ campaign, the crypto trading platform is tapping into the significant interest it has witnessed from tier-2 and tier-3 cities.
“This is an exciting time for the crypto landscape in India. I am glad to come onboard as the brand ambassador of CoinSwitch Kuber, India’s largest crypto asset platform. The company is a key player in the crypto revolution in India,” Singh said.