Sunday, February 5, 2023

Amitabh Bachchan To Release His NFT Collection On, a joint venture started by Rhiti Entertainment and, has announced to issue an NFT collection of Bollywood megastar Amitabh Bachchan on its platform. 

On August 30, while releasing a public statement, the company stated, “ has made it easy for credit card and digital payment users to buy NFTs and carry out transactions as well as trade it in auctions, making it accessible to both, tech-savvy and non-crypto users. This platform is set to revolutionize digital storing of creative properties like art, collectible, multi-modal collages, and other forms of digital assets for gaming and trading.”

Further, it has been informed that the platform can be used for uploading, minting, publishing, price protection and auctioning of NFTs to create value for the owner.

All the rights of NFT creators and owners are managed by The platform secures them in a deep AI-based technology for anti-rip protection.

The notification released by the company stated that Bollywood megastar Amitabh Bachchan would be the first Indian celebrity whose NFT collection will be released on 

As soon as the NFT platform will go live, it will release the NFT collections which represent Bachchan’s legendary status. 

Bachchan, while talking about his NFT collection said, “I have joined Rhiti Entertainment Pte Ltd – Singapore and will be launching NFT’s soon on the platform.”

According to Arun Pandey, the MD and Chairman of Rhiti Group, several artists, who did not get the chance earlier, are now, latching up to this technology to create value for their work.

He further added, “Our biggest motivation behind this venture is to empower artists, celebrities and athletes globally and at the same time, help the diehard fans to get their hands over the purest form of the content.”

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